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Writer, editor & brand specialist

I once drove a steam roller and worked at the Waitara freezing works. As a member of Netherworld Dancing Toys I wrote classic New Zealand song For Today, winning The APRA Silver scroll, a gold album and a bunch of music awards along the way.

Since then I’ve had a career as a writer, story teller, editor, facilitator, brand strategist and culture/EVP specialist. My clients have included some of the best known brands in the country and some you’ve never heard of. These days I focus on writing and editing, although I’m always happy to roll up my strategy and organisational culture sleeves. No job is too small. I also enjoy the discipline of editing other people’s copy, be that grammatical assistance or just helping smooth things out. I simply like working with words and applying insightful thinking.

For fun I’ve recently been writing for Audioculture.co.nz (The Noisy Library of New Zealand Music). Here’s a piece I did recently about the Netherworlds playing Sweetwaters South with Talking Heads, Simple Minds and The Pretenders: